About Milwaukee Diamonds

Loose Diamonds

Selection is Everything

At Tobin Jewelers, we have refined a unique method of assembling the highest-quality inventory of diamonds. No matter what diamonds our customers decide on, they walk away with the level of quality an expert would choose. How can we promise that? Simple – we select everything personally using generations of experience, and we only select stones that we would wear ourselves.

Quality is Unsurpassed

The Tobin family (Craig, Mary, Rob, and Steve) travels across the globe to Russia and Antwerp, Belgium, personally hand-selecting the most brilliant diamonds from the world’s finest diamond cutters. From these trips come hundreds of diamonds that are carried back to the showrooms.

Even though we purchase many diamonds each year, the majority of the stones we examine are given back to the cutters before they reach the showroom because they do not meet the standards for Tobin Jewelers. We are always ready for customers to give our inventory the highest level of scrutiny, so we send back any stone that would not pass the test if we were buying it for ourselves.

We purposefully set ourselves apart from other jewelers with exacting standards for our inventory and willingness to invite scrutiny by using each stone as a teaching guide.

Price is Key

Although one might expect that our rigorous standards and extra time spent with customers would lead to higher prices, our business model has actually left out one expensive step: the middleman.

Because we are hand-selecting the inventory and taking our first-hand observations and knowledge back to the showroom, we eliminate the wasted time and money that comes from delegating these crucial tasks to other people. Additionally, we find that our clients tend to come back to us to learn more as they expand and maintain their jewelry collections.

Experience is Everything, Both Ours and Yours

Almost 60 years and three generations later, our experience has proven the value of offering our customers the finest in selection and education. The value is demonstrated most vividly when we see customers beaming after their purchases, knowing that they had the information and options they needed to make the very best choice. We know that they had a great experience also.

When you visit Tobin Jewelers, we want you to have that experience. We encourage you to inspect our diamonds under different lighting conditions using magnification, and to compare multiple loose diamonds side by side so you can see the differences for yourself.

Stop in at one of our locations in New Berlin or Mequon to receive a diamond education that will help you determine the right diamond for you and your budget. We look forward to seeing you!