Location, Location, Location-Small Differences Make or Break the Diamond

All diamonds have inclusion. Where is the location of the inclusions in your diamond? You need to look at the diamonds before purchasing – compare them side by side with others. You can take 2 diamonds of the same clarity rating and 1 will always look much more brilliant than the other.

At Tobin Jewelers, we purchase our diamonds the same way our consumers do. We meet with our cutter and pick out the diamonds with a clear inclusion, or a stone that has the inclusions located towards the bottom of the stone. These small differences clearly show why Tobin Diamonds are always much more brilliant, its all about location. 

Stop into either of Tobin Jewelers’ Milwaukee area locations for your personal diamond education. We look forward to it!