The Tobin Tradition

A Family Affair

SINCE 1952

With a rich history and vast knowledge in jewelry design, manufacturing, sales, and service, Tobin Jewelers is a family name you can trust. Our goal in every client interaction is to understand precisely what our customer wants, create something beautiful, and help you find exactly what you are looking for, all while staying within the boundaries of your budget.

Our story begins in a small family-owned jewelry store in downtown Milwaukee, WI, in the 1950s. Long before he opened his first retail location, however, the original owner, Bob Tobin, began his family’s legacy with a fascination and enthusiasm for the design and manufacture of exquisite, custom jewelry.

Specializing in both diamonds and gemstones and understanding their customers’ needs intimately, Tobin Jewelers has helped countless members of their community buy or design their engagement rings, bracelets, anniversary pieces, and much more. Over and over again, customer accolades are given for their commitment to quality, craftsmanship, customization, and repair services.

In 1992, Craig and Mary (2nd generation owners) moved to a new, larger space in New Berlin six decades after the first store’s inauguration. In 2011, a second showroom location was added in beautiful Mequon. Rob and Steve (3rd generation owners) continue the Tobin legacy.

Craig, Mary, Rob, and Steve Tobin have followed in Bob’s footsteps and continue to share their knowledge and expertise with the communities surrounding both Milwaukee jewelry showroom locations. With three generations of diamond setters and goldsmiths, when you work with Tobin Jewelers, you work with one of the Tobin family members. They are proud to bring the craft of jewelry into the next generation.


“Our customers know that when they come to Tobin Jewelers, they are talking to the jeweler as well as the owner.”

- Craig Tobin


Meet the Tobins

Steve Tobin

Rob Tobin